Actually, this box works as a sleeve, as well, with one open end, similar to a DVD box set, also contains another inner box, which is very well fixed inside. The inner box opens in 2 distinctive parts: one part contains the iPod device and the other contains a monolith.
The package lacks a manual guide (still, a small Quick Start Guide); instead, it has a CD which contains all the needed usage instructions of video. Besides these, the box contains a relevant and think copyright statement and a protective sleeve for the actual iPod. The CD which contains the instructions displays an appropriate PDF file that suits any computer, using the English, French, German, Japanese and Chinese. Another inside package contains an USB adapter cable and the ear buds; of iPod has even smaller ear buds, which need to be protected while opening the box.
The new product video has, besides various improvements in the technical department (among which, the video feature is the most relevant one), another package, another image and way of presentation. The new package manages to remain practical, yet it becomes safer. Besides these, the new package offers a more sophisticated and elitist image of the product, concentrating on refined touches neutral colors.
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